Logo design and brand direction for yachting charter company Yachtsy. The project required a contemporary yet timeless look that reflected the style and quality of high end yachts.
The project extended into visual designs for the app user interface and the website. I provided the design and artwork guidance for the development teams to work from, fine tuning visual details and creating a visual style that mirrored the branding and enhanced the minimal layouts of a complex app.
The website uses a minimal design with attention to perfectly crafted details evoke the quality and experience of a beautifully crafted vessel. Fully responsive and silky smooth, the design entices the audience to find out more about the Yachtsy service.